Fan-Page Proposal2026
For the comeback

Big Sean
× Live Twice.

Building the audience before the album and the tour, so the return lands on a warm crowd, not a cold start.

Rebuild the base  ·  Launch the album  ·  Fill the tour●
The artist

Big
Sean

New album in the spring. First headline tour in nearly a decade. The comeback starts here.

Big Sean
02The moment
He hasn't headlined his own tour in nearly a decade.
That's nine years of pent-up demand.

He's in the press every day and the fanbase is running on nostalgia, and that's the opening, not the problem. A new album lands in March; the first tour in nearly a decade follows next year. A fan page's job now is to turn today's daily attention into an owned, warmed audience, so the comeback converts to streams and tickets, not just headlines.

The surplus

A top-tier catalogue and a decade of eras, Finally Famous to I Decided, the fanbase already feels nostalgic for. Endlessly clippable, barely cut for a modern feed.

The block

The fan-page lane is left to generic reposters. No authored voice, no lore, nothing that honours the catalogue the way the real fanbase does.

The prize

An official-grade page that rebuilds the base on nostalgia now, then flips it into album and tour demand. The moment he leans in, it snowballs.

The return
2027
Album in the spring, then his first headline tour in nearly a decade.
Live Twice × Big Sean●  The moment
03Why Live Twice

The gap isn't reach, he has plenty. It's an authored fan-page operation: a system, run by a tight team, with a voice that actually knows the music, not another repost account phoning it in.

01 · KEPT IN-HOUSE

Run by the same hands

No rotating freelancers, no farmed-out posting. Big agencies juggle 40–50 clients and quality slips; we keep the roster tight so the same people run your page every day, close to the artist and the music.

100%in-house, never outsourced
02 · A PROVEN MACHINE

The fan-page engine

Raw footage and catalogue in, relentless, algorithm-winning output out. A repeatable system, and we can prove it at the very top end.

1.9Bviews from one page we built from scratch
03 · THE RIGHT VOICE

Real from day one

A curator and writer who actually knows the catalogue, the eras and the bars, embedded on the account, so the voice is right from the very first post.

Day 1authentic voice, no learning curve on your page
Live Twice × Big Sean●  The differentiator
04Proof · case study

The machine, proven: MK × 'Dior'.

1.9B
total campaign views across platforms
2× #1
UK Number One, the artist's first in 30+ years of making music
Top 10
most-used TikTok sound of all of 2025
300K
original sound creations on TikTok
664
uploads & counting
Daily
every single day, 12 months

@MKfanHQ, the fan page we built from scratch, is now on 2.9M likes. A career peak for an artist three decades in, driven daily by a fan page run properly.

MK Dior
'DIOR'
MK feat. Chrystal
Live Twice × Big Sean●  Receipts
05Proof · the pages we run right now
MK
MK fan HQ
@mkfanhq
10.7K
total followers
42M
total views
945
total uploads
Michael Bibi
Behind Michael Bibi
@behindmichaelbibi
5.2K
total followers
10M
total views
573
total uploads
Sonny Fodera
Sonny Fodera HQ
@sonnyfoderahq
2.7K
total followers
3.7M
total views
285
total uploads
Joel Corry
Out Out For The Night
@outoutforthenight
2.3K
total followers
22M
total views
186
total uploads
Danny Howard
Danny Howard Radio
@dannyhowardradio
3.1K
total followers
4.8M
total views
384
total uploads

Five headline pages, all live now, every one built from scratch by us, bar Sonny Fodera HQ. This is the standard we'd bring to yours.

Live Twice × Big Sean●  The roster
06The comeback runway

The strategy isn't "post more". It's to build an owned audience now, on nostalgia, so the album and the first tour in nearly a decade land on a warm crowd.

Now

Rebuild the base on nostalgia

Classics, eras and "on this day" moments, Finally Famous, the Control verse, Detroit. Consolidate the scattered fan accounts into one authored home and grow it while the press attention is already daily.

March · New album

Turn nostalgia into anticipation

As the record lands, flip the warmed audience toward the new music: tease, react, seed the sounds, so it arrives to fans already leaning in, not to a cold feed.

Next year · Tour

Convert the audience to tickets

The first headline run in nearly a decade. City-by-city demand, hometown moments and tour content that turn an owned online base into sold seats.

One page, built now, so the comeback lands on a warm audience, not a cold start.
Live Twice × Big Sean●  The strategy
07Tone · the thing that matters most

Tone is the whole game here. Big Sean's voice is introspective, sharp with the wordplay and rooted in Detroit, and the fanbase quotes the bars back word for word. For a comeback this size, getting it right is everything.

What reads as cringe
  • Label-account voice · corporate, stiff, no human behind it.
  • Generic hype · the same "🔥 new heat 🔥" caption every repost account runs.
  • Pop gloss · mainstream framing on an artist fans respect for depth.
  • Try-hard slang · chasing trends the fanbase can smell from a mile off.
What sounds like him
  • Bars fans already quote · the lines the fanbase knows by heart, framed properly.
  • Era & nostalgia reverence · Finally Famous, I Decided, Detroit, treated like the classics they are.
  • Lore & stakes · why this verse, this feature, this comeback actually matters.
  • The motivational lane · the introspective, inspire-the-fan side they screenshot themselves.
Live Twice × Big Sean●  Voice
08Ways of working
How we run it

Month one = discovery + approvals

We learn the artist and the native voice, fire over a bucket of ideas, he keeps what he loves and bins what he doesn't. Then we move fast.

A content plan per release & run

Catalogue-mining and capture briefs ahead of every drop, feature and show, so nothing good sits unused.

An embedded voice

A curator/writer who knows the catalogue on the account from day one, so the voice is right from the start.

One voice, relentlessly consistent

Not one viral fluke, just a steady drumbeat of on-culture posts that compounds month on month.

What we'd need from you

Access to the vault

Catalogue, footage, studio & BTS. We'll spec exactly what a fan page needs and mine the rest.

The artist world

So captions and concepts sit inside the Finally Famous universe, not next to it.

A tight approvals loop

One clear line to the artist / management so we keep the machine well-oiled and fast.

A seat in the wider digital chat

Bring us into the room and we'll flag ideas & grabs proactively, not just post what we're handed.

Live Twice × Big Sean●  The engine
09Commercials · three tiers
Tier 1
Fan-account distribution
The essentials: we run the page cleanly and consistently.
£1,500 / month
  • Posting & page management
  • TikTok + Instagram fan management & posting
  • Content review, captions, hashtags, sound selection
  • Timing optimisation
  • Performance monitoring & repeatable formats
Best fit to launch with
Tier 2
Creative direction
We shape the content and the story, not just post it.
£2,500 / month
  • Everything in Tier 1, plus:
  • Catalogue-mining & capture briefs: what to cut, angles, moments
  • Embedded voice that knows the catalogue
  • Format ideation from what's working in the culture
  • Monthly check-in call
Tier 3
Release & sound strategy
The full campaign engine, end to end.
£3,500 / month
  • Everything in Tier 2, plus:
  • 6–8 week fan rollout plan per release
  • Sound-creation strategy: how the fan page feeds the algorithm
  • Influencer seeding: who, when & why
  • Release-timeline coordination: pre, drop & post
  • Weekly check-in calls
Performance incentive
Tier 2 & 3

£700 per 1M organic TikTok views across our managed fan accounts on a 30-day rolling basis, capped at £2,100/month (3M views). Excludes paid media & third-party promotions.

Live Twice × Big Sean●  Commercials